Different types of media

Type of media	Advantages	Disadvantages
Newspapers	- It provides advertisers with a timely and flexible medium. - Can select target market: local, regional, national… - Respond quickly to local changes	- Its life is quite short since papers are normally discarded a day or two more.
Magazines	- Advertisers can focus on target market. - People keep magazines for a longer period than newspapers. - Better quality on visual effects.	- Less flexibility
Radio	- Relatively inexpensive. - Easy to reach a target market (stations) - Reach people in any situations.	- Many listeners use the radio as a background. - People used to remember better what they see.
TV	- Only medium that provides sight, sound, motion and colour. - TV allows to select demography markets (channels). - TV can use a wide range of effects to attract the attention.	- High cost of producing commercial. - Only large corporations can afford it.
Internet (Banner ads, spam, inviting home pages)	- Able to target people when they have the impulse to buy at home. - People can access reviews and testimonials about products.	- Spam
Direct Mail (Pamphlets, leaflets, brochures, flyers)	- It can be selective (zone). - It gives the advertisers a way to distribute samples of their products to potential customers.	- Expensive - Junk mail - Sometimes it is thrown out without being read.
Outdoor Advertisement (Billboards, bus-shelter ads, ads on public transit, trucks)	- Appropriate for short messages. - Seen by a large number of consumers.	- Tend to be seen by people on the move. - Impossible to target their market.