Strategies to determinate what consumers want

Questions	Strategies
Who will buy this product?	Consider consumers by sex, age, income level, rural or urban distribution or any specific characteristic.
When do the want to buy?	Consider season, time of day, time of month or if the purchase is tied to another purchase.
Where do they buy?	Consider where they will buy: retail stores, discount stores or over the Internet.
Why do they buy?	Consider whether the purchase is a necessity, a luxury, a planned purchase, or an impulsive buy.